Residential Hall In UUM

1. BACKGROUND

Students are the direct recipients of the service provided by the university, Students’
Satisfaction has become an extremely important issue for universities and the management itself direct or indirectly. Hence, student satisfaction is an important issue in terms of quality of service provided in the marketing to be addressed by the university.
University should focus the services to students because as a direct customer they receive the service directly from the university program. The objective of any university is to maximize student satisfaction, minimize dissatisfaction and therefore this in turn to improve the institutions performance.
The improvement of the services provided by university can be achieved by getting
feedbacks, comments, complaints or objections from the students as a customer. From the positive or negative feedback, the universities have a better view of the strengths and weaknesses of its services so that improvement can be made wherever necessary. This can be carried out continuously to gain better relationship to the students as a whole. This study is carried out to determine the level of satisfaction among the UUM students on the facilities provided such as internet service provided in the student residential halls in UUM and the quality of the service.


1.2 FACILITY& SERVICE AT THE UNIVERSITY (UUM)

1.2.1 Residential Hall

As a fully residential university, the University Utara Malaysia provides accommodation for almost 22,000 of its students in 15 residential hall including a hostel for married students. Many of these residential halls are named after multinational companies.
They are MAS, TENAGA NASIONAL, TRADEWINDS, PROTON,
PETRONAS, EON, GUTHRIE, MISC, TM, PERWAJA, MAYBANK,
BANK MUAMALAT, YAYASAN AL-BUKHARY, BANK RAKYAT
and SME BANK.
Each residential hall has its own facilities for students. There are common rooms, computer lab, cafeteria, laundry facilities (coin operated), shops, recreation and sports facilities. What our group will focus on this matter it'll be the internet service provide it.

2. PROBLEM STATEMENT
. Generally in UUM, Students Residential Hall (SRH). And to the knowledge of the school management, there are good and adequate wireless connections in the respective residential halls. But there have been several complaints and rumors from students from respective residential halls about the lack of the wireless connection or the weakness in wireless strength.

2.1. Objective/ Scope

Referring to the topic of our research, student satisfaction and the quality of the internet services provided in the student residential halls in UUM.
This research proposal would find solution for the problem given above in terms of its objective which is:
. To measure the internet strength in the respective student residential halls.
. Observe the student satisfaction on the already existing internet strength provided.
. Measure the effectiveness of the positioning of the access points on several locations.
. Propose measures on how to improve the strength of the wireless connections.